Baking Soda Labs Launches Web3 Platform Turning Engagement into Rewards

HelloTrade, a new blockchain-powered trading platform founded by former BlackRock crypto directors Wyatt Raich and Kevin Tang, announced that it has closed a $4.6M seed round led by Dragonfly Capital. The round came together in under a week, reflecting strong conviction in the size of the market opportunity and the team’s track record building category-defining products. At BlackRock, Kevin and Wyatt launched the firm’s spot Bitcoin ETF, the fastest ETF in history to reach $100B in assets. For decades, access to the world’s capital markets and leveraged equity trading has been constrained by geography, high capital requirements, complex derivatives, and legacy brokerage systems. These barriers have made obtaining directional exposure and leverage to global equities challenging for retail and professional investors. HelloTrade aims to change that. Built on MegaETH, the platform will let users everywhere gain leveraged exposure to stocks, ETFs, commodities, and crypto. The app is designed for everyday investors with a mobile first experience, removing the usual points of friction that come with crypto trading. There is no wallet setup, no gas payments, and no technical jargon. Users simply open the app and trade with the speed of a traditional brokerage platform, enabled by MegaETH’s ability to process more than one hundred thousand transactions per second. “Trading stocks with leverage shouldn’t be gated by geography or account minimums,” said co-founder Kevin Tang. “We’ve now seen how crypto derivatives transformed access to digital assets. HelloTrade applies that same ethos to traditional equities, making it possible for investors around the world to participate in the world’s most dynamic markets”. The company is supported by a strong group of advisors, including Arthur Hayes (Maelstrom), Josh Lim (FalconX), David C. (LeadBlock Partners & LeadBlock Bitpanda Ventures), Larry Florio (Ethena), and Andrew Saunders (Amazon). “While leading the engineering team for BlackRock’s Digital Assets Lab, I had the privilege of building IBIT, ETHA, and BUIDL, some of the largest cryptoasset products in the world. That experience highlighted a tremendous opportunity to bring the same trust, discipline, and institutional standards we upheld at BlackRock to the rest of the world and build something truly transformative with HelloTrade,” said co-founder Wyatt Raich, and prior head of digital assets engineering at BlackRock. Kevin and Wyatt first crossed paths at BlackRock as foundational team members in the firm’s digital assets division. Despite their different backgrounds-Kevin as a financial services veteran with over 12-years experience, and Wyatt coming from a career in AI and robotics at Lockheed Martin-the two shared a conviction that blockchain technology could transform capital markets and investing. HelloTrade is expected to launch in the form of a mobile app across both iOS and Android. For early access, a waitlist is currently live at hello.trade . For press inquiries, please contact: Press Contact: press@hello.trade 

Today marks the official launch of CryptoPropTrader.com , a pioneering platform dedicated to providing cryptocurrency traders with a transparent, user-centric hub for comparing proprietary (prop) trading firms. The website addresses a critical need in the market for a single, reliable source of information, featuring expert evaluations and, most notably, exclusively verified reviews from real clients. In a growing industry, traders have long struggled with fragmented information and the difficulty of distinguishing between legitimate opportunities and untrustworthy firms. CryptoPropTrader.com was created to solve this problem by offering a comprehensive resource that consolidates rankings, detailed firm profiles, and crucial data points, eliminating the need for traders to navigate countless sources. “Our core mission is to build a trusted ecosystem based on transparency and authenticity,” said Alex, Chef Editor of CryptoPropTrader.com. “The world of crypto prop trading is full of potential, but it can be difficult to navigate. We’re committed to empowering traders by providing a platform where every review is verified and every firm is thoroughly vetted. We want users to find the right firm for their strategy with complete confidence, knowing the information they’re seeing is real and unbiased.” The platform’s standout feature is its rigorous, multi-faceted evaluation process. Unlike other platforms, CryptoPropTrader.com combines in-depth analysis from industry experts with a stringent verification system for all community-submitted reviews. This ensures that the ratings and feedback are authentic, preventing misinformation and providing a true reflection of a firm's performance and client experience. CryptoPropTrader.com enhances the user journey by offering: Verified Client Reviews: A system that ensures only traders with a proven connection to a firm can submit a review, building a foundation of trust. In-Depth Comparisons: Clear, side-by-side breakdowns of profit splits, pricing structures, trading rules, and capital limits to help traders easily identify firms that align with their personal needs and trading style. Exclusive User Benefits: Incentives, including discounts and bonuses, are offered to users who contribute by submitting their verified experiences. By prioritizing a seamless and transparent user experience, CryptoPropTrader.com is set to become the indispensable tool for any trader looking to succeed in the cryptocurrency prop trading space. The platform offers a personalized approach, guiding traders to their ideal firm and fostering a more open and reliable industry. About CryptoPropTrader.com CryptoPropTrader.com is the definitive online resource for comparing cryptocurrency proprietary trading firms. The platform is dedicated to providing traders with transparent, unbiased information through expert testing and verified community reviews. By offering detailed comparisons, rankings, and exclusive user discounts, CryptoPropTrader.com aims to be the most trusted guide for traders seeking to find the prop firm that best suits their individual needs and career goals. Media Contact: Alex K. info@cryptoproptrader.com Website: CryptoPropTrader.com 

rabbitholes.fi , a decentralized SocialFi platform where users earn, own, and govern, is opening its token sale to the public. The ICO is scheduled for November 10 through December 8, 2025. The presale is being held on Gempad ahead of the platform’s beta launch. a community-owned social network that integrates a fully loaded defi protocol, rabbitholes.fi is building the future of social media in the era of web3. Built on Solana for low fees and scale, rabbitholes.fi turns everyday engagement into on-chain rewards via the native token, $CARROTS.  Why It Matters Earn for engagement: Posts, comments, and memes accrue $CARROTS on-chain, turning time and creativity into measurable rewards. Community in a box: A fully on-chain stack for identity, earning, and governance (DAO over CEO) so users help steer features and economics. NFT avatars with revenue share: A forthcoming collection grants holders a 15% share of platform revenue (per published policy), plus staking utility and identity. social token creation: An integrated creator tool for tokenizing any kind of content, from comments and posts to instant meme-token launches and community-driven campaigns. Security and scale: Built on Solana and engaged for an independent SpyWolf audit to harden contracts and app flows. Public ICO and Presale Details ICO window: November 10 to December 8, 2025 Access: Presale live on Gempad Eligibility and compliance: Available globally without KYC except for users in restricted jurisdictions, including the USA, North Korea (DPRK), Iran, Sudan, Syria, and other sanctioned regions. Availability remains subject to local laws and regulations. Product Pillars Engage-to-Earn System: User activity drives yield and retention through a self-sustaining reward loop that converts posts, comments, and memes into on-chain value. $CARROTS Token: The core utility and governance asset that powers staking, engagement rewards, and long-term platform growth while aligning incentives across the community. NFT Avatars: Programmable digital identities that unlock staking access, DAO voting rights, and a 15% share of platform revenue for holders, reinforcing creator and community ownership. Meme Factory: A creator launchpad for instant token and community creation, designed to fuel culture, virality, and scalable grassroots participation. DAO Governance: Community-directed stewardship that prioritizes transparency, shared ownership, and platform longevity over centralized control. Founder Comment “Social shouldn’t be ad farms and lock-ins. It should be people-owned,” said Jmoon, founder of rabbitholes.fi . “With $CARROTS and revenue-sharing NFT avatars, we’re aligning culture, creators, and community so time online finally pays the people who make platforms valuable.” Official Channels Website: rabbitholes.fi X: @rabbitholesfi Discord: discord.gg/rabbitholes Telegram: rabbitholesfi About rabbitholes.fi rabbitholes.fi is a decentralized SocialFi platform on Solana that redistributes platform value to users and creators. Designed around earn, own, govern , rabbitholes.fi makes culture programmable and community‑led. Media Contact Alex H. Email: madhatter@rabbitholes.fi City/Country: New York, USA Disclaimer This press release is for informational purposes only and does not constitute an offer to sell or a solicitation to buy any securities or digital assets. Any token sale will be conducted in compliance with applicable laws and may be unavailable in certain jurisdictions. Participation may require KYC/AML verification. Forward‑looking statements involve risks and uncertainties, including but not limited to market, regulatory, and technical factors.