Key Reasons Why Advertising and Marketing are Critical To The Cryptocurrency Industry

Marius Bogdan Dinu • April 26, 2020
The cryptocurrency industry is set to explode in the next few years, and key people are working hard to facilitate the mass integration of this new technology and its benefits into the world. Within ten or so years, the tremendous innovation and information that has been created are already amazing.

Marketing and advertising play a big role in initializing the perception, especially of a new product or service is to stir awareness. This is achieved by providing information about the problem, the opportunity, and the solution.

This guide will show you the main reasons as to why marketing and information are critical right now to the crypto industry.

1. To Create Awareness of Cryptocurrency Concepts
New Title

Cryptocurrency and blockchain technology centers on decentralization, a new concept that will revolutionize every industry. This is evident in the ongoing financial revolution brought about by Bitcoin and various other altcoins that present unique values for the society.

People who are aware, want others to be aware too, and they have embarked on worldwide collaborative projects that will enable people globally to get on board.

These include developers and focused on infrastructure and applications. These enthusiasts are information disseminators and investors, educators who inform people on critical aspects as well as facilitators who innovate tailored solutions to bridge information gaps.

Marketing and advertising are fantastic ways of getting information about cryptocurrencies products, services, and opportunities to the target audience with the right tailoring and delivery.

2. Present the Value of Crypto as a New Financial SystemNew Title

"Knowledge is power" is a high-value phrase that was coined by Scholars centuries ago, and it's derived from having access to information, and not just any information, but the right kind. It is an old trade secret that even products and services with tremendous value can fail because people are not aware that they exist.

Cryptocurrencies are ushering in decentralized finance, an inclusive system that bypasses the need to cooperate banking and level the playing field for everyone to take part in the global economy.
This is being achieved by replacing third parties with automated transactions that enable people to transact, send and receive money directly and instantly on a peer-to-peer network.

The biggest challenge right now is to educate people about how the system works in order to create trust, as some of the terms and concepts seem alien, especially to people who are used to traditional banking.
There are a few people who view volatility is the crypto industry as a bad thing due to experience during financial crises. Still, Bitcoin has been responsible for making multiple millionaires, nevertheless.

So the second role of marketing and advertising is to catch the attention of even the most unlikely investors to explore its potential. For example, the Bitcoin community once rewarded Peter Schiff, a renowned gold investor and a big critic of Bitcoin, with some BTC to try and change his negative perspective of BTC.

3. Attracting Investors and Ecosystem Developers, Which Expands Use Cases

Majority of the early crypto adopters constitute the younger generation of tech-savvy people who have for a long time felt that the current financial system has no place for them.

While this can be argued to be accurate, crypto adoption by the younger generation is also compounded by the fact technology is a big part of their lives.

However, bankers and creditors are always rigid to invest in new technologies that haven't been tested first. So crypto developers have to be creative and present their blockchain projects in a way that shows such investors it holds value for them too as well as explore new ways of raising capital.

Even today, bankers know that the percentage of unbanked people around the world represent an untapped wealth reserve, but it is costly to reach them using established banking models. So if through marketing and advertising, the crypto-verse can show them how to do this cheaply, it might result in not only investors but more crypto crusaders.

4. Creation of Wealth

Cryptocurrencies have their own market, and they have done a great job of embracing and mirroring fiat currencies in the traditional markets. However, the crypto market, which is mainly influenced by Bitcoin's price movement is an uncorrelated asset.

This means that the crypto market movement is influenced by internal factors that have nothing to do with the traditional market. Therefore, the cryptoverse has created a vast database of information and indicators that analysts can use to navigate the market and make profits. This includes news, analysis, innovations and tips to help both beginners and experts to trade wisely.

Many entrepreneurs have been born from this venture by creating crypto news websites, podcasts, assets monitors, exchanges, blockchain developer ecosystems as well as one-stop shops for all things crypto.

For instance, information websites like CoinMarketCap list all the different types of tokens and their market values. Others offer descriptions and critical analysis of Crypto coins and the strength of their use cases.
An excellent example of this is Crypto Adventure, a one-stop-shop for crypto matters presented by crypto enthusiasts and experts. This site is one of many such sites that are dependable sources of new crypto investment opportunities. Such trust fosters a growing community of wealth creation.

Consequently, the cryptocurrency industry is a very incentive-based system, and projects launch their platforms using reward tokens mostly through Airdrops. When a project picks and becomes successful, people who hold large amounts of tokens have endless opportunities to create substantial wealth from initial investments.

Bottomline

As a final thought, it is clear that currently, the cryptocurrency industry is the one side that is doing a lot to bridge the gap between its technology and the traditional markets, which have remained partially rigid. This has inspired the tokenization of many projects that give average investors a fair chance and opens up investment opportunities to a global pool of investors.

In the crypto spectrum, the language of marketing and advertisements is unique as it is directed at a community of decided followers of the crypto gospel who understand what is going on. Therefore, marketers from outside need to understand their demographics in order to get through to them. On the other hand, the crypto community is increasingly doing a good job to try and market crypto concepts to the outside world, and they are slowly gaining.

Disclaimer: This is not trading or investment advice. The above article is for entertainment and education purposes only. None of the content on Crypto Folds is investment advice nor is it a replacement for advice from a certified financial planner. Please do your own research before purchasing or investing into any cryptocurrency.  
By press release June 12, 2025
A bold shift is underway in the network marketing space. DigitalBot, the Web 3.0-powered automated trading platform, is making waves across global markets with one clear message: Work fast. Earn big. Build your legacy before the world catches up. Following a successful silent rollout across Latin America and Asia — onboarding multimillion-dollar networks in record time — DigitalBot is now launching its official global leader acquisition phase . This expansion phase offers lightning-fast binary bonuses, daily payouts, and exclusive mentorship programs for ambitious professionals ready to lead the next digital wealth movement. “We created a system that rewards speed, focus, and duplication. If you understand binary, you understand that timing is everything,” said Antonio Salas , CEO and Founder of DigitalBot. What Sets DigitalBot Apart? โšก Binary payouts within hours , not days. ๐Ÿ”’ 100% decentralized Web 3.0 infrastructure — no corporate accounts or centralized risk. ๐Ÿ“ˆ Performance-based model — no artificial ranks, no fluff. ๐ŸŽ“ Millionaire mentorship events with the CEO and elite global leaders. ๐Ÿ’ฐ Performance incentives up to $25,000 , plus Rolex watches and private luxury travel. Who Should Join Now? ๐ŸŒ Network leaders aiming for fast duplication and exponential team growth. ๐Ÿ”ฅ Teams seeking results-driven platforms with daily income potential. ๐ŸŽฏ Influencers and marketers looking for scalable, proof-based income models. The first 1,000 global leaders will receive priority positioning and lifetime binary acceleration — giving them an edge in one of the most disruptive launches of the year. ๐Ÿš€ Ready to Join the Top 1%? Visit https://digitalbot.app to claim your position before the window closes. ๏ปฟ
By Press Release June 11, 2025
In a crypto landscape still reeling from waves of rugpulls, a new initiative, Balz Back, today announced the official opening of its platform for community submissions. Balz Back is designed to turn rugged bags into new liquidity, offering a potential lifeline to countless affected investors. ๏ปฟ Built around the DeFAI Redemption Protocol , BalzBack evaluates communities through onchain behavior and sentiment signals, generating a Community RugScore™ . Once approved, token holders access a Telegram-native app where they can verify wallets, deposit rugged tokens, and receive structured allocations of $BALZ tied to their score and deposit tier. Submissions are now open to leaders, developers, and moderators from impacted communities. Recent examples of affected projects include: $LIBRA – Promoted by Argentine President Javier Milei , with wallet activity linked to Hayden Davis of Kelsier Ventures. Over $250 million lost. $MELANIA – Endorsed by Melania Trump and allegedly connected to Davis, with insiders profiting over $150 million through private allocations and pre-announcement trades. $HAWK Tuah – Backed by influencer Hailey Welch , collapsed following insider-controlled dumping. $WOLF – Deployed through wallets associated with Hayden Davis, collapsed by over 99% within two days, with 82% of supply under one entity. $CUBA , Al16Z , SPEED (linked to Logan Paul ), and $JAILSTOOL (promoted by Dave Portnoy )—each followed a similar extraction pattern. Additional tokens like $ZBEC, $DANTRUMP, RugMask, Pompompurin Coin , and $GANTU have also shown post-launch behavior consistent with insider or predatory flows. BalzBack provides communities with a verified redemption channel , backed by a transparent scoring system and application logic. Once a community is approved, individual members can reclaim value through direct participation in the redemption process. "We’ve created a way to convert rugged bags into fresh liquidity, grounded in verifiable data and built for real users who got left behind," said a spokesperson for the $BALZ team. "We are actively onboarding and reviewing submissions." To apply, visit: https://www.muskybalzac.com/balzback
By press release June 6, 2025
Recently, XRP has risen for five consecutive trading days, hitting a two-week high of $2.2658 on June 4, rebounding about 10% from the low on May 31, showing significant bullish momentum and market confidence. At the same time, a large "whale" transferred 330 million XRP (about $716 million) back to the Ripple company account on June 2. Such huge internal transfers are often interpreted as signals of short-term circulation adjustments and long-term holding intentions. In terms of ETF expectations, many institutions are actively promoting XRP spot ETF applications. If approved, it will bring more institutional funds and pricing transparency to the market, and will also further boost XRP's market sentiment and liquidity. As the XRP ecosystem continues to improve and demand steadily increases, many coin holders are beginning to seek more flexible ways to operate their assets. At this time, the cloud computing mining service launched by BJ Mining is user-friendly and open to XRP users-users only need to deposit XRP into the platform wallet to participate in the cloud mining plan What is BJ Mining Founded in 2015, BJ MINING is a fully compliant cloud mining platform headquartered in the UK. Adhering to the core values โ€‹โ€‹of innovation, security and sustainable development, it provides efficient, professional and environmentally friendly one-stop cloud mining services to global cryptocurrency enthusiasts. The platform’s automated system ensures that users continue to receive rewards without any extra effort. Whether you are new to cryptocurrency or a seasoned enthusiast, BJ Mining offers you a seamless way to make money from home. Advantages of BJ Mining Free Trial: New users who successfully register an account for the first time can receive a $15 new user reward and experience cloud mining for free and without risk. Zero threshold to start: No need to purchase any mining machines, just register and use it, reducing high hardware and electricity costs. Fully transparent settlement: 0 management fee, 0 hidden fee; view earnings with one click in the backend. Free withdrawal of multiple currencies: Support mainstream assets such as DOGE, BTC, USDT-TRC20/ERC20, ETH, XRP, LTC, SOL, BCH, USDC, etc., with zero withdrawal fees. High referral rewards: Invite friends to earn 3% active referral rewards + 2% indirect referral rewards. Safety and security: It uses McAfee® + Cloudflare® dual protection, is fully covered by AIG insurance, and is equipped with 7×24 hours manual online technical support. Three steps to teach you how to make money in BJ Mining Step 1: Register an account It takes less than a minute to create your free account and get a $15 newcomer bonus , which will make you $0.60 per day for free. Step 2: Select a contract We offer a variety of contracts to suit your financial goals. Whether you are looking for short-term gains or long-term returns, BJ Mining can meet your needs. Step 3: Start making money It’s easy to control revenue growth without any management. Daily earnings will be automatically deposited into your account, and you can also withdraw them to your cryptocurrency wallet. Get a stable passive income by participating in the following featured contracts: After purchasing the contract, the proceeds will be automatically credited to your account the next day. When the account balance reaches $100, you can choose to withdraw to your digital currency wallet, or continue to purchase contracts to get more profits. (The platform has launched a variety of stable income contracts, which can be viewed on the official website https://bjmining.com ) Safety and sustainability In the world of cloud mining, trust and security are the first steps to establish cooperation. BJ Mining is well aware of this and puts user safety first. The mine uses 100% renewable energy such as solar energy and wind energy, practices the concept of low-carbon mining, and feeds excess electricity back to the community power grid to help local green development and promote the deep integration of blockchain and environmentally friendly energy. BJ Mining adopts McAfee® + Cloudflare® dual protection, is fully covered by AIG insurance, and is equipped with 7×24 hours manual online technical support to protect your assets. Summary Driven by the continued strength of the XRP market and ETF expectations, with the help of BJ Mining's zero-threshold, transparent and secure cloud mining services, XRP holders can easily participate and steadily increase their value, providing a more flexible and efficient option for asset operations. For more details, please visit BJMining official website ( https://bjmining.com ) or contact the official email address info@bjmining.com . ๏ปฟ
By Press Release June 3, 2025
Had enough of the played-out crypto betting sites? It’s time for a shakeup: step into BET20 Casino , an up-and-coming crypto casino that blends blockchain technology with premium games, better bonuses, and plenty of opportunities to win big. ๏ปฟ BET20.com isn’t your average crypto casino: it’s a no-KYC and VPN-friendly betting site that’s backed by a portfolio of over 10,000 casino games , from slots, table games, jackpots. Getting your winnings isn’t a problem at BET20—you get access to dozens of cryptos for payments, including BTC, USDT, DOGE, and XRP, in addition to fiat currencies like EUR and USD. You enjoy lightning-fast withdrawals, and you don’t have to jump through so many hoops to get approved. And with huge prizes and potential jackpots, BET20 is set to flip the crypto betting script. BET20 Casino: What’s on Deck For New Bettors? At BET20, new players start out strong with its 280% signup bonus of up to €12,000 that’s bundled with 150 free spins. The site’s welcome treat is available on the player’s first three deposits: 1st Deposit Bonus. Double your deposit up to €300 + 50 Free Spins 2nd Deposit Bonus. Get an 80% bonus match up to €400 + 100 Free Spins 3rd Deposit Bonus. Double the deposit up to €500 These deposit bonuses are subject to the use of the promo codes: FIRST, SECOND, and THIRD, and bonus spins are playable on top games like Bonanza Billion, The Dog House, and Gates of Olympus. At BET20 crypto casino , high rollers and VIPs get something extra. By depositing at least €200, the bonus potential becomes bigger: get up to €3,000, €4,000, and €5,000 on the first three deposits. High rollers pick BET20 crypto casino not just for a bigger welcome bonus, but also for its VIP support, flexible betting limits, and a longer list of recurring promos. Here’s what’s in store for existing bettors: Reload Bonuses. Get a 50% bonus when you top up every Wednesday. Free Spins. Claim up 90 bonus spins weekly. Weekly and Monthly Tourneys. Opt in and bet at least €10 to qualify and win a share of the prize pool. Cashback. Enjoy up to 30% cashback during Saturdays. Loot Boxes. Collect instant cash bonus or free spins. Loyalty Program. With 10 tier levels, you get plenty of opportunities to collect points for every real money bet. Play Your Bonus on Over 10,000 Casino Games or Bet on Sports BET20 boasts over 10,000 casino games, spread over popular categories like online slots, table games, crash games, and even its BET20 Originals. We partner with 49 top software vendors like Spribe, JILI, and Play’n GO to keep our games list fresh every time. You big on sports? Have fun supporting your favorite teams and players in our sportsbook section. We cover all popular international sports, from basketball, soccer, tennis, to horse racing, with plenty of eSports betting markets for Dota 2, Valorant, and League of Legends fans. Whether you prefer the planning in prematch betting or thrive in real-time-active or in-play bets, BET20 lets you bet like a pro. BET20 Casino Is Ready to Take on the OGs of Crypto Betting BET20 is an up and coming brand—and it’s ready to disrupt the crypto betting scene. Designed by experienced iGaming professionals and veteran players, BET20 offers instant withdrawals, lightning-fast withdrawals, and just pure blockchain-inspired betting action. Your data remains private, and with its NO-KYC and VPN-friendly setup, game time has never been easy yet secure.Here’s our deal—signing up takes less than 60 seconds, and you’re ready to bet, play, and win big at BET20. Bet on games. Enjoy lightning-fast withdrawals. Join a growing crypto gaming community. You locked in? Check out BET20 crypto casino today. Website : https://www.bet20.com Twitter/X : https://x.com/bet20__ Telegram : https://t.me/bet20officialgroup Facebook: https://facebook.com/officialbet20 Contact : affiliates@bet20casino.com
Show More
paper_plane

NEVER MISS AN ARTICLE!

Sign up and stay up-to-date about what's happening at our site.